Really fresh site for fashion company Revolution. Can't go wrong with some big Helvetica really...
From these guys - www.hellomonday.net/
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November 2009
11/30/2009
11/27/2009
Coca-Cola World Cup
First look at Coca-Cola's campaign for South African World Cup next year. Looks good from here. From Attik in Leeds - but now in London...
11/26/2009
T-Shirt Fun...
Great T-Shirts from my hometown of Belfast. Mind you - it's never sunny enough to wear them there - it's always raining...
11/23/2009
Television as art
Have seen a few of these kicking around lately - but the first I have seen for popular TV programs. Really nice...
11/20/2009
Great work...
StudioKxx is a design studio established in 2006 by a Polish graphic designer and illustrator, Krzysztof Domaradzki / Kxx and his wife, Eliza, who is responsible for project management.
Starbucks Red
Starbucks likes holidays and is always ready to dedicate new charity initiatives to the big dates’ celebration. Now the big coffee brand is promoting its Red Love campaign with the help of social and owned media and wants to drive more consumers to the outlets to gain more money for the Red Cross.
The first closest holiday is Thanksgiving Day (this year it’s on November 26 in the USA), the day when people share love with their families and friends. Starbucks wants to share love with its customers as well and approached popular web-sites, like Pandora, NYTimes and Meebo, with a request to help implement the project. The on-line partners are promoting the brand and encouraging the customers to head to the stores and get a free “All You Need Is Love” with tracks from U2, John Legend and the Dave Matthews Band, when spending $15. Starbucks will also donate $1 to fight AIDS in Africa from each purchase of “Red” products, which are also added to the holiday-themed line.
The company is broadly represented on the Facebook social network website and has 5 million friends, who actively participate in the brand’s campaigns. This year Starbucks is hosting a Flickr page where the brand’s customers can upload photos of themselves with their holiday-themed things. For those who love music Starbucks has provided the “Love” CD, which is promoted through a famous Pandora website and its iPhone app.
People who want to express themselves in a creative way and aren’t really involved into the social media can have fun at StarbucksLoveProject. Any one can jump to the site and create a nice digital drawing using different brushes and colors from the red palette. For each of the first 1,000,000 drawings Starbucks will donate 5 cents to Red.
The first closest holiday is Thanksgiving Day (this year it’s on November 26 in the USA), the day when people share love with their families and friends. Starbucks wants to share love with its customers as well and approached popular web-sites, like Pandora, NYTimes and Meebo, with a request to help implement the project. The on-line partners are promoting the brand and encouraging the customers to head to the stores and get a free “All You Need Is Love” with tracks from U2, John Legend and the Dave Matthews Band, when spending $15. Starbucks will also donate $1 to fight AIDS in Africa from each purchase of “Red” products, which are also added to the holiday-themed line.
The company is broadly represented on the Facebook social network website and has 5 million friends, who actively participate in the brand’s campaigns. This year Starbucks is hosting a Flickr page where the brand’s customers can upload photos of themselves with their holiday-themed things. For those who love music Starbucks has provided the “Love” CD, which is promoted through a famous Pandora website and its iPhone app.
People who want to express themselves in a creative way and aren’t really involved into the social media can have fun at StarbucksLoveProject. Any one can jump to the site and create a nice digital drawing using different brushes and colors from the red palette. For each of the first 1,000,000 drawings Starbucks will donate 5 cents to Red.
11/18/2009
Geneviève Gauckler — Digitally Isolated
Great exhibition in the Kemistry Gallery by one of my favourite illustrators.
Fantastic.
Minute Maid
Interesting...
The Coca-Cola Company has just redesigned the packaging and brand identity system for its entire portfolio of more than 100 juice and juice drink brands available in 145 countries worldwide. This includes Minute Maid here in the United States: "The packaging redesign, available on store shelves in the U.S. beginning this month, is one of the largest branding efforts undertaken in the history of the Coca-Cola Company. The new system establishes a common look and feel that brings continuity to Coca-Cola’s extensive juice offerings, is scalable to multiple brands and product lines, and improves the consumers’ experience at retail. The new packaging takes on the best known qualities of the Minute Maid brand including the black rectangle and white logotype lettering." Designed by Duffy & Partners in partnership with CMA Brand Presence. Read the detailed design notes after the jump, and see the entire worldwide orange juice lineup.
Global Juice Packaging Backgrounder
· The Coca-Cola Company has developed a new, flexible packaging design system for key brands in its global juice family of beverages that unites multiple juice brands and categories under one scalable, common identity and packaging framework.
· Consistent packaging guidelines and readily available assets are available on an internal, web-based tool called “Design Machine,” which allows local markets to roll out packaging quickly and efficiently while also minimizing costs.
· Consumers in the United States will be the first to see packaging changes on store shelves in November 2009. The new packaging will be rolled out to Coca-Cola’s largest juice brands worldwide over the next year.
· The strategic direction for the new visual identity system was developed internally at The Coca-Cola Company. Execution of the designs was created in partnership with Minneapolis-based firm Duffy & Partners as well as CMA Brand Presence of Houston.
Design Concepts
· The iconic Minute Maid logo – the classic black logo with white logotype lettering – is the core element of the new visual identity system.
· Rounded edges on the new logo give it a contemporary look without detracting from the Minute Maid logo’s historic appeal.
· A new green horizon mark above the logo serves as a canopy, connecting the brand to nature and the fruit-producing earth.
· Designers studied consumer behavior in the supermarket produce aisle and how fruit vendors displayed their fruit at local markets to develop visual cues for the new juice packaging.
· The packaging creates a unified look on shelf when packaging is placed side-by-side forming an interlocking visual of whole fruit. This evokes the imagery of whole fruit as it might be displayed in a produce aisle or farmers market.
· Sliced fruit, the hero image on all packaging, was arranged to show freshness and to call to mind feelings of genuine happiness and enjoyment.
11/11/2009
It's no Carte D'or...
Just to prove you don't have to put beautiful shots of ingredients on a pack to sell an idea. Make it look sophisticated and aspirational and the consumer will do the rest...
From lovelypackage.com
“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.
Carluccios at Christmas
Really nice POS campaign in Carluccios that I snapped this morning.
