Just to prove you don't have to put beautiful shots of ingredients on a pack to sell an idea. Make it look sophisticated and aspirational and the consumer will do the rest...
From lovelypackage.com
“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.
Wow!! It is really sophisticated packaging. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel.
Posted by: Packing Supplies | Packaging Supplier | 11/18/2009 at 01:03 PM