Really nice piece of packaging for television equipment - by a brand I had never heard of. Bypasses all the boring Photoshopped product photography to focus on what really matters - the emotion of watching telly. Simple but brilliant.
www.lg2boutique.com
"Packaging that brings out a full range of emotions.
Planning a creative strategy based on the concrete advantages Bell TV brings to consumers every day through its varied, entertaining offer. People were chosen to illustrate the range of emotions : surprise, enthusiasm, fear, pleasure, amazement etc.
Creating the new packaging for Bell’s television products, inspired by the completely new Bell brand platform, which takes its tone from simplicity, optimism and a friendly attitude toward clients."



